Research and Planning: Analysis of 'The Spiderwick Chronicles' Teaser Trailer

For my first analysis of a teaser trailer i am going to use the film The Spiderwick Chronicles as it is a similar genre and is aimed at the same audience as my teaser trailer.


 Genre
The genre of the Spiderwick Chronicles is a children fantasy with goblins and and mole trolls. Children are the main characters of this film and try to save the day

 Audience
The audience of the film is a PG film where some scenes maybe offensive to young children which is why the parents should check to see if the film will be OK for the children.

Media Language
Editing techniques were used in this teaser trailer from The Spiderwick Chronicles throughout.

The Teaser Trailer starts off with a MPPA warning to show that the trailer is telling the audience that it has been approved for all audiences to watch by the motion Pictures association of America.


- Dissolve - This happens around 31 seconds into the trailer when it goes from one thing to another. In this instant, it dissolves from the boy to the book, and then to a pen, and back to the boy. This is used to shorten the trailer and put emphasis on the boy and the book which shows that these two objects are the most important things in the film


- Fade to black - this was used in the 37th second to end that short scene and go into another scene. it is used because the the two scenes do not go together and wouldn't make sense if it went straight into the next scene.

- Jump Cut - These cuts are used throughout the teaser trailer to emphasize the amount of action that is in the film. it goes from one seen straight to the other with everything involving the main character.

- Straight cut - Straight cuts are are the same as jump cuts but are a slower transaction. This is used because no other transaction would be effective for parts of the film when it is building up to the action which is always at the end of the trailer.

- Graphic Match - This is effective when Subtitles have come up and it goes into the next scene like in the 20th second of the trailer when it finishes with the subtitles and uses the light of a torch to become a new scene with a torch being used. It is a very quick and effective way of changing scenes.

Cinematography